BRUSSELS–(BUSINESS WIRE)–The World Vapers’ Alliance is in the present day launching a significant international marketing campaign – ‘Back Vaping. Beat Smoking’– with the purpose of shaping worldwide public well being insurance policies and saving 200 million lives worldwide.
“The burden of analysis and real-world proof reveals that progressive vaping insurance policies will help tens of millions of people who smoke to stop. But vaping stays below menace as decision-makers face strain from anti-vaping organisations. Our marketing campaign will be sure the proof and the voices of vapers are heard, in order that Governments will take the chance to save lots of 200 million lives”, stated Michael Landl, Director of the World Vapers’ Alliance.
2021 is a vital 12 months for public well being insurance policies globally. Two main milestones will decide if Governments seize the chance to save lots of 200 million lives, or determine to restrict people who smoke’ entry to life-changing stop instruments. The worldwide ‘COP9’ convention will set the route for anti-smoking and vaping insurance policies worldwide. And the EU’s ‘Tobacco Merchandise Directive’ legal guidelines, at present being mentioned in Brussels, will act because the benchmark for vaping insurance policies globally.
“There’s a danger that international leaders at COP 9 and at EU stage – below strain from anti-vaping activists – will introduce legal guidelines that will deal with vaping the identical as smoking” based on Landl. “This is able to spell catastrophe for vapers, for people who smoke and for public well being. Hundreds of thousands of vapers could also be compelled again to smoking on account of tax hikes, flavour bans, and different restrictions on vaping accessibility.”
“In the event that they ignore that vaping is 95% much less dangerous than smoking and has already helped tens of millions to stop smoking, then they may miss a golden alternative to save lots of lives. Practically 200 million lives will be saved if the correct vaping insurance policies are launched, and 2021 is a fully vital 12 months if that is to be achieved,” Michael Landl added.
The World Vapers’ Alliance is launching a worldwide marketing campaign in the present day to be sure that the voices of the tens of millions of vapers who’ve efficiently overwhelmed smoking due to vaping are heard. The Back Vaping. Beat Smoking marketing campaign will ship a transparent message to all of the decision-makers all over the world: One of the best ways we are able to beat smoking is to advertise vaping as a part of public well being insurance policies.
“It’s important that vapers’ voices are heard. That’s why we’re taking our marketing campaign out on the highway, throughout Europe and all over the world. Our marketing campaign will mix digital and real-world activism to make sure that Governments take the chance to ‘Again Vaping. Beat Smoking’,” Michael Landl concluded.
Notes to editor:
- The World Vapers’ Alliance represents 23 vapers associations in addition to 14.000 particular person vapers from everywhere in the world.
- Subsequent FCTC COP9 meeting shall be held 8–13 November 2021.
- The European Fee’s report on assessing the applying of the foundations laid down within the Tobacco Merchandise Directive 2014/40/EU (TPD) was printed on 20 Might 2021.