BEIJING, China, June 28, 2021 (GLOBE NEWSWIRE) — Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) (“Baozun” or the “Firm”), the main model e-commerce service companion that helps manufacturers execute their e-commerce methods in China, introduced as we speak that it has signed a definitive settlement to amass 100% fairness curiosity in Shanghai Yi Shang Community Info Co Ltd (“eFashion China”), a number one supplier of e-commerce options for trend manufacturers in China, in an all-cash transaction. The acquisition is topic to the satisfaction of customary closing situations and is anticipated to be accomplished within the third quarter of 2021.
Based in 2008 and headquartered in Shanghai, eFashion China is an e-commerce resolution supplier that’s targeted on bringing worldwide trend manufacturers to China. It gives manufacturers with one-stop e-commerce options, together with model consulting, retailer operation, digital advertising and marketing, IT options and customer support. It has established itself as one of many key gamers in China’s branded attire e-commerce area. It at present serves many well-known worldwide manufacturers, together with worldwide premium trend, sportswear, and luxurious manufacturers.
This acquisition is an extra step within the execution of Baozun’s three-to-five-year medium-term strategic plan to drive future development. It positions Baozun strongly to additional penetrate the attire class and reinforce its management. After the acquisition, eFashion China will function a sub-brand of Baozun and the businesses will mix their complete benefits to seize the expansion potential of promising manufacturers.
Mr. Vincent Qiu, Chairman and Chief Govt Officer of Baozun commented, “We’re happy to welcome eFashion China’s staff into the Baozun household. We’re enthusiastic about this acquisition as each Baozun and eFashion China share an ambition and dedication to convey international trend manufacturers to the fast-growing China e-commerce market. eFashion China brings a powerful understanding of attire manufacturers, environment friendly value construction, and spectacular observe report of excessive service high quality. We imagine our mixed strengths will ship distinctive added worth to our model companions of assorted levels of development and sizes.”
Mr. Johnson Zhang, Co-Founder and Chief Govt Officer of eFashion China, added, “We made a strategic determination to hitch Baozun to faucet into its broad community and substantial sources to finest serve our shoppers by offering them with a broader vary of service choices. Baozun is understood for its main know-how, built-in ecosystem, omni-channel capabilities, and progressive options. Baozun’s deep experience in these fields will considerably empower our service capabilities. We imagine this mix of extremely complementary capabilities will make Baozun-eFashion China a fair stronger companion of selection for established and rising international trend manufacturers.”
About Baozun Inc.
Baozun Inc. is the chief and a pioneer within the model e-commerce service trade in China. Baozun empowers a broad and various vary of manufacturers to develop and succeed by leveraging its end-to-end e-commerce service capabilities, omni-channel protection and technology-driven options. Its built-in one-stop options deal with all core features of the e-commerce operations protecting IT options, on-line retailer operations, digital advertising and marketing, buyer companies, and warehousing and success. For extra info, please go to http://ir.baozun.com.
About Shanghai Yi Shang Community Info Co Ltd
Based mostly in Shanghai with 400+ workers, eFashion China has developed into one of many main e-commerce service suppliers trusted by worldwide trend manufacturers. eFashion China focuses on the sector of world trend and way of life, and gives manufacturers with one-stop e-commerce options together with model consulting, retailer operation, digital advertising and marketing, IT options, customer support and and so on. For extra info, please go to https://www.efashionchina.com.
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