Zalando transforms European landmarks with a show to mark its arrival in Lithuania, Slovakia and Slovenia
The reveals take inspiration from native tradition, that includes a collective of creatives, fashions and artists to showcase Zalando’s unrivalled assortment
Zalando places native style lovers at forefront of launch in pan-European celebration of self-expression
BERLIN, June 24, 2021 /PRNewswire/ — Zalando, Europe’s main on-line style and way of life platform, celebrated its arrival in Lithuania, Slovakia and Slovenia by taking style to the streets with spectacular shows set alongside well-known landmarks. Paying tribute to native tradition and the enjoyment of self-expression, Zalando referred to as upon native expertise on the forefront of native style communities to point out off their type as a part of eye-catching shows to mark the model’s arrival.
The inspirational occasion offered a various and inclusive show of native expertise, together with Slovenian ex skilled tennis participant Nina Kolar, skilled Lithuanian dancer Raidas Petrauskas and well-known Slovakian director and movie producer Peter Altof, all of whom seize the essence of native style tradition. The reveal fashioned a visually hanging illustration of Zalando’s intention to deliver the world’s most-loved style to its new markets
Peter Altof: “It feels particular to be a part of Zalando’s launch in my very own metropolis with such a various group of creatives, all expressing who we’re, in a single single second. Zalando has empowered us to point out our individuality in one of the best ways we all know how; by way of self-expression.”
Showcasing all the pieces from iconic designers to streetwear drops, kidswear to extra sustainable dressing, Zalando is touching down in new European markets to shine a lightweight on native style tradition. House to essentially the most complete style assortment in every market together with the likes of Weekday and Vivienne Westwood, Diane von Furstenburg and Victoria Beckham, Zalando goals to change into Europe’s Beginning Level for Style, harnessing the individuality of native style lovers.
Natalie Wills, VP Advertising and marketing, says: “Zalando is starting its style tales in these new European markets as a part of a long-term enlargement that may see us arrive in additional markets earlier than the tip of 2021. By creating fashion-inspired moments delivered to life by way of the enjoyment of self-expression, we’re celebrating individuality and permitting everybody to specific themselves in whichever approach they need. That is why we wished to provide a various and inclusive exhibiting in every market, placing native tradition on the coronary heart of our message. We welcome our new prospects to say hello to their new favorite wardrobe!”.
The launch marketing campaign celebrates the beginning of Zalando’s formidable enlargement into new European nations, which sees the style platform launch in Lithuania, Slovakia and Slovenia in early summer season, Croatia, Latvia and Estonia in late summer season 2021, and Hungary and Romania in 2022. The transfer comes as a part of the model’s continued progress, which at the moment serves about 42 million energetic prospects in 20 markets. Zalando’s app permits entry to Europe’s most complete style assortment, (obtainable through the App Retailer and Google Play Retailer), in addition to providing free supply and free returns. Within the month because the App has launched, Zalando is No1 App in Android units in Slovakia in line with App Annie.
Watch the Slovenia TVC here
Notes to Editors:
Zalando (https://corporate.zalando.com) is Europe’s main on-line platform for style and way of life. Based in Berlin in 2008, we deliver head-to-toe style to about 42 million energetic prospects in 20 markets, providing clothes, footwear, equipment, and wonder. The assortment of worldwide manufacturers ranges from world well-known names to native labels. Our platform is a one-stop style vacation spot for inspiration, innovation, and interplay. As Europe’s most trendy tech firm, we work arduous to seek out digital options for each side of the style journey: for our prospects, companions and each beneficial participant within the Zalando story. Our imaginative and prescient is to be the Beginning Level for Style and a sustainable platform with a net-positive influence for folks and the planet.
All photos and video content material have been shot in line with native authorities COVID-19 tips, particular to every nation on the time of seize. All security measures had been put in place on all shoot places worldwide to make sure each individual featured was respecting COVID security measures.
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