A number of meals merchandise look good in print or TV advertisements. Generally they style pretty much as good as they give the impression of being, and typically they fall quick. Right here’s a product that was not solely pretty much as good as marketed — it was even higher! Pure Inexperienced Farms, the startup firm rising the lettuce, is positioned close to South Bend, Ind.
I first realized about Pure Inexperienced Farms when Mikala Rempe of Bread & Butter, a public relations agency representing Pure Inexperienced Farms, reached out. PGF grows lettuce hydroponically, and a pupil within the Purdue College Ag Communication capstone class wrote a narrative about hydroponics, so it rang a bell, despite the fact that it’s not the hard-core corn and soybean data that normally grabs my consideration.
I used to be tempted when Rempe supplied to have some lettuce delivered right here to strive. Why not, I believed. It’s an Indiana product, in any case. A number of days later, I arrived house one night, and my daughter, Allison, visiting from Atlanta, Ga., mentioned, “Shock, Dad, we’ve bought a number of packages of lettuce within the fridge. Do you know it was coming?”
“Oh, yeah, I forgot to say that some may present up,” I mentioned. Thank goodness it wasn’t delivered by the U.S. Postal Service, or it might need been days previous or delivered to the incorrect mailbox! It was delivered straight from the farm by a PGF salesperson.
The true check
What PGF didn’t know is that Allison, who works for Coca-Cola, is a Ph.D. meals scientist by commerce. Her specialty is organising client style panels. We ran to the shop to purchase lettuce to carry house and examine, however frankly, neither one among us was impressed by what we might purchase. It already had a wilted look. So, we determined to strive the PGF lettuce by itself.
I opened the container of Purple and Inexperienced Leaf, and it was backyard contemporary, as promised. I added some mild ranch dressing, and it was successful with me. My daughter was equally impressed.
The truth is, she determined to organize a mustard-vinegar dressing only for the lettuce. She consulted her youngest sister, Kayla, for assistance on the recipe. By the best way, Kayla simply occurs to be a registered dietitian. Kayla visited a few days later, and after making an attempt the lettuce and dressing, went house with some lettuce of her personal from our fridge.
The really superb half? We opened the final package deal 10 days after we obtained it, and it was nonetheless practically as contemporary and crisp as the primary package deal we opened!
If it wasn’t rue, you wouldn’t learn it right here. And in case you suppose I’m a troublesome critic, it should be actually good to impress the meals scientist and the dietitian!
The problem now’s discovering extra to purchase. It’s not but obtainable right here. As a result of some Kroger shops carry PGF lettuce, I’m going to ask my native retailer once they can begin carrying it. PGF seems to have the standard element down pat. Advertising and marketing is the opposite half of the equation.
Right here’s hoping this Indiana enterprise succeeds. Test it out at enjoypuregreen.com.
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