DUBAI, eighth Could, 2021 (WAM) — His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, introduced that the UAE’s Ramadan marketing campaign has secured 216 million meals, greater than double its goal, for weak teams in 30 nations throughout 4 continents.
‘100 Million Meals’ marketing campaign, the area’s largest meals distribution drive, concluded on Saturday after drawing large donations from 385,000 people, firms, businessmen and philanthropists throughout 51 nations via varied donation channels and two charity auctions.
Funds raised will assist distribute meals parcels, equal to 216 million meals, to folks in want throughout the Center East, Africa, Asia, Europe and South America.
Low-income households, orphans, widows and fogeys of refugee youngsters in a number of nations have already began making ready their very own nutritious meals throughout the holy month of Ramadan as distribution of meals parcels started in cooperation with native and worldwide companions.
Distribution of meals parcels, carrying important easy-to-store meals objects, will proceed over the subsequent three months to achieve beneficiaries within the 30 focused nations. Each AED1 donated helped present one meal in beneficiary nations.
His Highness Sheikh Mohammed bin Rashid Al Maktoum mentioned the overwhelming group engagement and report turnout of people and firms who donated to the marketing campaign confirms, as soon as once more, that the UAE will all the time stay a world capital of philanthropy.
“The report donations and help to ‘100 Million Meals’ marketing campaign is a testomony that strategic and sustainable humanitarian work has change into a longtime tradition within the UAE.”
He added, “the goals of ‘100 Million Meals’ had been bold to match the magnitude of hardship that COVID-19 has dropped at weak populations internationally.”
Sheikh Mohammed bin Rashid Al Maktoum concluded, “the marketing campaign’s largest success is proving that humanitarian work within the UAE has no restrict.”
The marketing campaign’s organiser Mohammed bin Rashid Al Maktoum International Initiatives (MBRGI) is teaming up with 12 meals banks and 9 humanitarian and charitable organisations to ship meals help to the doorstep of underserved properties in focused nations.
The marketing campaign, which ran for 28 days, introduced collectively all segments of the society from the artwork group and automotive fans to distinguished businessmen, authorities and personal entities, and members of the general public from inside and out of doors the UAE.
Web site and SMS donations secured 20 million meals, whereas contributions of the non-public sector alone helped present 70 million meals.
Large donations continued to pour in even after the marketing campaign achieved its 100 million meals goal throughout the first 10 days of its launch.
The Ramadan marketing campaign was launched to create a meals security internet for deprived communities and provide an opportunity of a dignified life, particularly after the COVID-19 pandemic exacerbated unemployment and poverty in creating nations. The marketing campaign is a part of UAE’s contribution to international efforts to fight world starvation and malnutrition.
Mohammad bin Abdullah Al Gergawi, Minister of Cupboard Affairs and Secretary-Common of MBRGI, mentioned the overwhelming success of the ‘100 Million Meals’ marketing campaign displays the deep connection of the UAE group and establishments with the humanitarian and reduction initiatives launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum.
“Within the UAE, there’s an innate need to assist folks in want,” Al Gergawi mentioned. “It was clear to see, from the quantity and vary of donors, that the complete UAE group is galvanised by His Highness Sheikh Mohammed bin Rashid’s forward-looking imaginative and prescient to institutionalize humanitarian work throughout the nation.”
Praising the mixed efforts of charitable and humanitarian organisations, Al Gergawi mentioned, “the harmonious teamwork between all companions – from worldwide stakeholders to native entities and people – was key to exceeding the marketing campaign’s targets.”
He famous that the collective donations from people and firms, in addition to the distribution carried out by partnering entities, has helped present a meals security internet to deprived communities throughout 4 continents.
“Because of the deeply embedded sense of empathy and charity that runs wealthy among the many UAE’s residents and residents, our nation’s work to eradicate malnutrition and starvation internationally will solely proceed to speed up.”
Al Gergawi added that the widespread and swift response to the marketing campaign displays the UAE’s core values of solidarity with folks all over the world, cementing the standing of humanitarian work as a part of the life-style of residents and residents.
Held in parallel to the inflow of donations pouring into the marketing campaign’s channels, the unique worldwide Charity Artwork Public sale gave philanthropists and artwork fans a once-in-a-lifetime alternative to personal uncommon artworks by world-renowned artists and objects from the private collections of world leaders, whereas contributing to offering meals help to weak teams in 30 nations.
Headlining the public sale, organised by MBRGI in collaboration with Maupy Public sale, was a chunk of Kaaba cowl, embroidered in gold and silver, donated by His Highness Sheikh Mohammed bin Rashid Al Maktoum, and drawings by the late South African President Nelson Mandela, alongside precious masterpieces by Pablo Picasso, Salvador Dali, Henri Matisse and Joan Miro.
Every week later, the ‘Most Noble Numbers’ charity public sale achieved a world report by promoting the distinguished single-digit automotive plate, AA9, for AED38 million to change into the world’s second costliest quantity plate.
The public sale, held in collaboration with Emirates Public sale, Roads and Transport Authority in Dubai (RTA) and Etisalat, raised donations for the ‘100 Million Meals’ marketing campaign by promoting off three double-digit plate numbers U31, T38 and E51 and 5 unique Etisalat cellular numbers from Etisalat: 0569999999, 0569999993, 0549999993, 0565555556 and 0545555558.
Led by MBRGI, easy-to-store parcels are delivered to the doorstep of individuals in want via a collaboration with the United Nations World Meals Programme, the Mohammed bin Rashid Al Maktoum Humanitarian and Charity Institution, the Meals Banking Regional Community, and native charitable organizations within the 30 beneficiary nations.
The WFP will assist distribute 20 % of the marketing campaign’s meals parcels in Palestine and refugee camps in Jordan and Bangladesh, whereas the Meals Banking Regional Community is securing meals parcels to focus on teams in 13 of the focused 30 nations.
Meals help will attain beneficiaries in nations together with Sudan, Somalia, Yemen, Tunisia, Jordan, Palestine, Lebanon, Egypt, Iraq, Sierra Leone, Angola, Ghana, Uganda, Kenya, Senegal, Ethiopia, Tanzania, Burundi, Benin, Tajikistan, Kyrgyzstan, Kazakhstan, Uzbekistan, Afghanistan, Bangladesh, Pakistan, Kosovo, and Nepal.
Dr. Ahmed bin Abdulaziz Al-Haddad, Grand Mufti and Director of the Ifta Division of the Islamic Affairs and Charitable Actions Division in Dubai (IACAD), issued a fatwa allowing the cost of money types of zakat to buy meals parcels for the ‘100 Million Meals’ marketing campaign.
Media protection of the ‘100 Million Meals’ marketing campaign reached 136.1 million views, whereas the marketing campaign’s movies garnered 350 million views. Greater than 4,000 information articles and options in native, regional and worldwide media shops highlighted the incoming donations from totally different elements of the society and detailed meals distribution operations in a number of nations.
The MBRGI, organiser of the ‘100 Million Meals’ marketing campaign, was established in 2015, combining below its umbrella over 30 humanitarian and developmental initiatives and entities.
The ‘100 Million Meals’ marketing campaign is the newest addition to the muse’s humanitarian, social and improvement initiatives which are primarily dedicated to supporting and empowering weak and deprived communities all over the world, no matter race, faith, or geographical area.
It falls below MBRGI’s Humanitarian Help and Reduction, one of many 5 pillars of the muse’s operations that cowl Healthcare and Illness Management, Spreading Training and Data, Innovation and Entrepreneurship and Empowering Communities.
The marketing campaign is an growth of the locally-held ‘10 Million Meals’ marketing campaign that was launched in Ramadan 2020 to supply meals help to empower COVID-19-hit teams throughout the UAE.